A few days ago I mentioned my book How to Meditate with Your Dog
is in a troubling situation.
My distributor says they don't want the books in their warehouse any longer. In fact, they want to "dump" them.
(In book publishing, that means send them to a landfill for a deep burial!)
This morning I meditated on how to move thousands of pounds of books to Hawaii, and the fact is, it's just too expensive, and they're not budging. They want them out.
I'm trying to figure out how to change this "lemon" into "lemonade." I thought maybe you guys would have some ideas?
How to Meditate with Your Dog
came out in hardcover in late 2005, nearly four years ago. While sales were strong enough to make it a national bestseller, they eventually fell off. The extra unsold books have been sitting in a warehouse in Kansas for the last few years. Sales still come in, but they don't justify how many books there are.
I'm sure you can see how this news of the impending "death and burial" of my books seems kind of horrible. And the timing is awful, on the one year anniversary of Maui's death.
(Maui was my inspiration for and the star of "How to Meditate with Your Dog.")
Now, this is not just any book. It's a book that many people say has brought them great joy. It's taught countless people to meditate - or simply sit with and be present to - their dog(s).
It's helped people feel better physically (lower blood pressure, reduced heart rate, lower stress hormones, clearer thinking) and dogs feel better, too (less anxiety, more relaxation, more bonding).
So my question for you is - is there any way to save these books?
I don't want them to die in a landfill.
Too many dogs need the closer relationship that happens when we more fully open our hearts to them.
In honor of Maui's life and on the anniversary of her death, I'm asking for your thoughts.
I want to find a way to move three hundred (or maybe more) cartons of books out of their warehouse and into the hands of dog lovers.
What do you suggest?